"Everything we do is thoughtful and strong. VIDA has a quality and sophistication that defines the way you want to drink," explains founder, Lisa Barlow. "The new bottle is serious. I was very hands-on in every aspect of this design. Our tequila is extraordinary, and the bottle had to match. It reflects the way I see tequila; the way I see Mexico. I wanted to create something true to our experience, bold and unique as my fingerprint. This is my fingerprint on tequila.  I am a risk-taker; there is no risk in what we have created, it is iconic and inspiring."